Oscar's Awsum Audio

Week 7 EOC: My Pitch

2012-02-20T23:57:00.000-08:00

Fresh O’ Late

Let’s say you’re at on a date with your well-dressed fiancé. Both of you are having intelligent and interesting dialogue. You want to enjoy an elegant treat without your breath ruining the fascinating conversation of the night. Fresh O’ Late helps keep that classy night classy. Or say you are out at a holiday party with your co-workers and your boss. Everyone nibbles on chocolate, creating an odorous whiff in their breath as they speak. How does one enjoy desirous treats while avoiding the embarrassing consequences? Fresh O’ Late is your deliverer from any incedent.

Fresh O’ Late chocolate keeps your breath fresh by preventing any dreadful aftertaste which can only disrupt communication and affection. The first step taken to accomplish this impossible task requires the abstinence of any artificial flavorings in Fresh O’ Late’s rich taste, which guarantees our chocolate to be %100 organic. Next we remove all sugars and caffeine from the chocolate. The fact that these two compounds are adversaries that can only harm one’s breath motivates us to eliminate these ingredients altogether. Lastly we infuse our special mint flavoring to add that crispiness you want for your breath, your taste buds, and the people around you. If you disfavor a minty coolness, then our lavish original chocolate taste is more than enough to meet your expectations. Fresh O’ Late’s chocolate taste is very unique due to our commitment to unrefined taste.

So when you’re craving a delight on a special occasion, Fresh O’ Late is the pristine choice.

Week 6 EOC: Me x 3

2012-02-13T16:10:00.000-08:00

Forever21 is my place to shop for shirts. The way I dress doesn’t NOT involve any collars, buttons, pockets, giant logos, sparkling beads, etc. I like to wear a plain-inexpensive shirt. That’s what the guy’s section in a FXXI provides. It does’t have any hidden logos or get any more complicated than choosing either a V-neck or basic tee. Old Navy sells plain shirts too, but FXXI’s shirts feel more curved to match the body while Old Navy’s stuff assumes that I’m SpongeBob. On top of everything so far, I shop there because it’s about 6-10 bucks per shirt. With that I am sold forever beyond when I'm 21.

No need for an iPod. A Zune is my way of living. I am not trying to say that Apple does not provide quality products, because they do, but I am not a go-with-the-crowd type of person. I need music that I can manually personalize without my software doing it automatically for me. Plus there’s no need to hack into any Zune because there’s nothing that’s being kept from anyone. It gets the job done, and I do have a tendency to be a little bit different from anyone else. I will use my Zune until the day it dies… and I have done that already.

Fila Skele-toes are awesome. I had to do research on this product that pushed me into a whole world of foot-abuse I never knew. Normally 5-toed shoes are made for exercising activities, but Fila invented a lifestyle shoe; at least that is what they are promoting. I like to take care of my body, because I only get one in this lifetime, and these shoes help maintain my foot/leg/back health. If I was not limited to a certain amount of words for this blog I could rant on about the science behind 5-toed shoes, but just take my word that they are very beneficial.

Week 5 EOC: Social Networks and Job Hunting

2012-02-06T16:04:00.000-08:00

Social media is taking over every type of market. Companies cannot imagine survival without a website or Facebook page. In fact, companies are now starting to recruit employees from their Facebook pages’. Joe Light agrees with this point when he wrote on The Wall Street Journal, “More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkedIn Corp., which has dominated the online professional networking arena.” I believe the this technique would help the their consumers relate to their employees.

Another way of achieving this bond is through brand ambassadors. Basically the company finds regular people to demonstrate their products. The demonstration is different than the way someone demonstrates a product at a mall booth. The hired person is supposed to use the product during regular hobbies or activities to be able to get the word out. For example, it would be more impactful if your friend recommended a shoe cleaner rather than the guy working on commission. This helps get the product to relate more to regular everyday people. Everyone isn’t a model and looking for the best beauty products for coolest fashion. Rebecca Nelson helps support me when she said, “We used to assume the best reps would be the cool kids in any given group. But we learned that most kids are not cool. If marketers want consumers to feel a connection to their ambassadors and to feel that an ambassador is accessible, they have to look beyond the cool customers.” (Marketing, pg. 144)

A company’s goal is to get customers. One great way of getting customers is by not making them feel like you’re just a money-hungry seller. They take the approach by creating customer relationships in order to win them over.

Week 4 EOC: There's an App for that!

2012-01-30T16:28:00.000-08:00

Book Break is an application that reads your textbooks, novels, and even magazines to help you with your reading. Go onto your android or iOS systems to download this stress reliever. Proactive successful people have the mentality of using every single second of their time productively. Why not let your phone read your book for you while you are driving, sitting in class, or even sleeping?

“So what is so special about an app that just reads to me?” Book Break isn’t just any other low-quality application. We have every single textbook in the world. If you happen to find a book that isn’t in our database then send us a message with the name and author. In less than 2 days we will have the entire book downloaded and ready to read on your device.

Another solution to people with tied-up hands is voice command. Instead of pushing start/stop and writing on your device’s keyboard, simply say, “stop” to stop the automated reading, then say, “take notes” to have Book Break write down your thoughts so you can review later. This study tool is highly effective to ensure maximum information implanted into your brain’s long-term memory.

Our last and most prided feature is the dialect selection. Book Break’s database has hundreds of different voice actors recorded. If you like an Italian-male accent then download his voice. If there’s something about French women that you fancy then have one read your books. Book Break’s tonal-editing recognition systems record sample words and phrases in order to determine pitches and articulations. Thus, producing every single word in the dictionary, and to ensure smoothness of the voice, which makes the listener feel completely comfortable and relaxed.

So if you need to squeeze out all possible learning opportunities out of the very little time you have, then purchase Book Break. It starts with a 5-day free trial. After that there's a $5 dollar standard monthly fee.

Week 3 EOC: My Demographics

2012-01-23T21:54:00.000-08:00

The Millennials generation is the generation born in between 1977 – 2000. Generation Xers were born in between 1965 – 1976. The Baby Boomers are born in between 1946 - 1964. Marketers have to continually observe and change marketing strategies in order to stay within the interest of the continually changing generations. Each generation has its general differences that make it its own generation. I fit into the Millennials category, obviously. Our generation lives in the time where technology spike is ever increasing exponentially. “The Millennials were the first generation to grow up in a world filled with computers, cell phones, satellite TV, iPods, and online social networks.” (Page 17, Marketing: An Introduction for Education Management Corporation)

I fit into this category because I grew up in the way it defines itself. I not a technology freak or a product reviewer, but I can pick up anything and figure out how it works. At the same my parents ask me how to plug in RCA cables (the yellow, red, and white cables) into a TV. I bought a blackberry curve recently, and despite its not so friendly user interface, I know it better than the back of my hand. Shortly after, my dad switched to a blackberry. Soon enough he had many problems because of his lack of technology compatibility. The older generations are skilled in different areas, but that doesn’t make them dumb, it just shows what the environment was like at the time.

I remember the time when I was completely content playing with the leaves in my backyard. Now it seems weird to not have a phone in my pocket. It’s not just the technology that separates the generations; it is the mentalities. The mentality of a Generation Xer seem “old fashioned.” (Friends are not family, if you want something go get it yourself, etc.” While most of us Millennial people are “up to date.” (Friends equal family, I deserve support and respect, etc.”)

Week 3 EOC:Boston Consulting Group - Video Games

2012-01-23T21:27:00.000-08:00

Mobile gaming has seem to taken a strong stand in the gaming industry. It’s growth is heading in the opposite direction of regular at-home consoles. Is it because of the convenience of having a computer, which is more sophisticated than the technology used to launch the first man on the moon, right in your pocket? “Mobile gaming has surged over the past year due to the increasing popularity and power of smartphones and tablets. A combined nearly 1 billion Android and iOS devices have been sold since 2007...” http://www.mobiledia.com/news/118423.html

One suggestion that everyone can consider valid is the lack of originality in the at-home gaming industry. More sequels and prequels are being pushed out than innovative storylines. Here’s a link to a list of the best video games of 2011. One notices how at least how nearly most items listed are some derivate form of a past concept. http://www.g4tv.com/thefeed/blog/post/719267/the-best-games-of-2011-g4tvcoms-staff-picks-for-the-year/

Now lets look at Angry Birds, when this mobile game first came out in December of 2009, by March of 2011, the game that took $140k to make has already produced $70 million, and continues to grow. I remember seeing some IP borrowers at CES 2012 integrating angry bird character designs into their products. This game is far less complicated and about $60 less than a game that costs $60. Mobile games gall under the star category while other at-home consoles fit into the cash crop category.

Now don’t get me wrong, I am not saying that mobile gaming is bigger than regular at-home games, but it certainly seems like it would head in that direction. “The 'Mobile Game Marketing' whitepaper combines established research including current estimates and forecasts of worldwide adoption of mobile web and ame enabled devices.” http://www.businesswire.com/news/home/20110504005700/en/Surge-Mobile-Gaming-Draws-Insight-Ayzenberg-Group

Week 1: Disneyland Disappointment

2012-01-09T17:38:00.000-08:00

Has anyone been to Disney land lately? If so then please explain how their customer service dropped to unsatisfactory. I recently went there for a New Year’s trip to California. It was filled to the max, literally. The holidays forced both parks to close when they reached their 75,000-80,000 occupancy. Lines that took 40-80 minutes to enter rides became were typical. Anyways, I don’t want to complain about the tightly-packed crowds in the theme park, I want to complain about the employees working in the theme park. As a kid, I remember the employees being nice and giving warm smiles upon entrance into “the happiest place on earth.” So why do I see the employees as people that would qualify at my local grocery store. Now I’ll cut some slack and say that they didn’t do anything toward the customers, but that’s exactly the problem, they didn’t do anything! It seems as if Disneyland workers just show up, do their job, get paid, and then leave. There’s no effort made in socializing with patrons. This mentality deserves a factory position with no co-workers. As Armstrong and Kotler wrote in their book, “Today’s successful companies have one thing in common: Like Zappos, they are strongly customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value.”(Page 4, Marketing: An Introduction) I remember when Disneyland employees always had a smile and actually engaged with people. Perhaps they had a bad day from all the people during the holidays. Or maybe everything just looked awesome from my perspective as a young cheesy child. But either way, I found that other theme parks have gained my favor.

Week 1 EOC: My Voice

2012-01-09T13:45:00.001-08:00

Hi my name is Oscar. As an audio professional, my life-long goal is to pursue the concept of sound. It fascinates and encourages me to learn. Most of my life has been spent in Las Vegas Nevada, where the live sound industry dwells. I like to keep my mind active with multi-tasking practices. Thus, the “Jack of All Traits” title is something I attempt to attain every day. Whatever situation I’m placed is a learning experience for me. Complaints have no business to be wandering around in my thoughts. I make sure that friends and co-workers enjoy my presence, having no reason to complain about poor consistent habits concerning me. My continually improving skillset includes the following: audio editing, video editing, photo editing, acoustical treating, networking, and critical thinker. I believe that it is important for me to learn as well as to teach. Knowledge is powerful and no reason exists for any of it to be kept to a single individual. Socializing is important, not just for my health, but for my professional life. Friendly connections are a priority. I care for others and do the best to ensure satisfaction for everyone. I like to provide results, responsibility, and respect in everything I do.